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Release your PRIME potential!
Although the principles of marketing are common across many industries, pharmaceutical marketing has some individual and specific requirements. The Pharmaceutical Marketing Society recognises these differences and is committed to delivering unique modular training solutions, developed BY the industry, FOR the industry, to improve marketing effectiveness. The solution is PRIME.
PRIME will offer flexible, modular training programmes focusing on the key elements of pharmaceutical marketing for both manufacturers and the specialised service sector. This interactive training will be delivered by active practitioners in each area of speciality and is focused on practical application, not just theory, utilising real life examples of pharmaceutical marketing.
Offering a unique opportunity to share experiences with colleagues across the whole of the industry, PRIME will provide participants with the core skills in pharmaceutical marketing on which their company can develop its competitive advantage.
The Pharmaceutical Marketing Society would like to acknowledge the valuable input from the following companies in the development of the PRIME programmes:
Novartis
Wyeth
Ogilvy Healthworld
Takeda
Euro RSCG Life MSC
Langland
Phase IV Communications
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