advanced Modules
Module Dates
Module duration: 1 day

Book your place online or call on
01403 264898

22 March 2012

1 November 2012


Additional information
PM Society Member Cost: £770
(£924 inc. VAT)
Non-PM Society-Member Cost: £880
(£1056 inc. VAT)


Global & Local Brand Optimisation

“Global & Local Brand Optimisation” is a one-day module, that has been specifically developed for those in international or European positions who wish to optimise global strategies and campaigns at a local level.


Topics covered
  • The role and value of Brands and overview across sectors
  • Utilising and shaping perception, knowledge, attitude and beliefs
  • The range of different approaches to branding
  • The role of Brands in Pharma
  • Brand Essence, Brand Values & Brand Personality
  • Global needs and objectives
  • Local needs and objectives
  • Degrees of flexibility and constraint
  • Customer/patient touch points & relationship with the Brand
  • Ways to enhance the brand experience

 

Core competencies
  • Understand the key principles and practice of brand development and its value
  • Understand the difference between EU and Global Brand acquisition
  • Be able to identify and develop a strong brand platform
  • Understand the branding challenge as it applies globally and locally
  • Know how different customers interact with a pharma brand
  • Understand how to add value to a brand

 

Learning outcomes

It would be expected that after attendance at the “Global & Local Brand Optimisation” Module delegates would understand the brand development process and how to overcome the global and local challenges involved.