01403 264898
PM Society Member Cost: £1540
(£1848 inc. VAT)
Non-PM Society-Member Cost: £1760
(£2112 inc. VAT)
The Essentials of Pharmaceutical Marketing provided an excellent overview and understanding of the basic principles of marketing that others often assume you know
Jason Orr, sanofi-aventis
Essentials of Pharmaceutical Marketing
An 'early bird' discount of 15% off all 2013 courses booked more than 10 weeks in advance is available, so book your spring course now, schedule your personal development now for 2013 and keep your career on track. Bookings should be made through the office on 01403 264898 (or by emailing jackie@pmsociety.org.uk) to ensure the discount is applied.
New and aspiring marketers and those requiring a refresh of current marketing processes in today’s healthcare environment.
- Overview of pharmaceutical marketing
- Pharmaceutical marketing strategy tools
- Effective market and competitor analysis
- Increasing impact through effective segmentation & targeting
- Building competitive advantage through creative product positioning
- Developing detailed customer insights
- Role and application of branding
- Creative use of the marketing & promotional mix
- Developing true customer insights through effective market research
- Building an effective and engaging marketing plan
- Measuring marketing effectiveness
- Ensuring excellent execution through the extended team
- Enhancing the relationship between client and agency
- True understanding of what marketing means in today’s environment
- Ability to analyse the market and develop a relevant strategy
- Confidence to prepare an effective marketing plan and implementation mix
- Knowledge of how to evaluate marketing effectiveness
- Insight into the role of brands and how to build them
- Understanding of key market research principles and practices
- Ability to develop strong and productive relationships with external suppliers
Completion of this module will equip you with a complete grounding in the principles, practices and processes of marketing in today’s environment and most importantly, how to apply them effectively in an appropriate manner. Ultimately, it will help you to deliver successful marketing activities for your company, customers and patients.