Future dates to be announced. Please contact us for more information.
PM Society Member Cost: £770
(£904.75 inc. VAT)
Non-PM Society-Member Cost: £880
(£1034 inc. VAT)
Financial Management in Marketing
“Financial Management in Marketing” is a one-day module complementary to the three-day “Essentials of Marketing” Core Module. Whilst the subject is briefly covered in the Core Module, its fundamental importance justifies a stand-alone module.
Topics covered
- Putting finance into perspective
- Introduction to financial ratios and metrics
- Budget Management
- P&L Analysis and ROI
- Product Profitability through the lifecycle
- Building and making a business case
Core competencies
- Understand financial language, jargon and what it means
- Be able to read a balance sheet and profit and loss account
- Understand how to use Financial Ratios as a tool when doing financial analysis
- Be able to evaluate projects from a financial prospective
- Understand how to build a business case through the use of financial metrics to demonstrate Return on Investment (ROI)
Learning outcomes
It would be expected that after attendance at the “Financial Management in Marketing” Module the delegates would understand how the principles and processes of finance work within pharmaceutical marketing and be able to build and make a commercial case to support marketing and operational plans.