27 April 2010
19 October 2010
PM Society Member Cost: £770
(£904.75 inc. VAT)
Non-PM Society-Member Cost: £880
(£1034 inc. VAT)
Pharmaceutical Marketing for non-Marketers
“Pharmaceutical Marketing for non-Marketers” is a one-day marketing module especially designed for non-marketers (e.g. in the service sector, medical, regulatory, Medical Affairs, PR, sales and finance) who wish to develop a broad understanding of marketing principles and practice.
Topics covered
- Introduction to Pharmaceutical Marketing
- Overview of Pharmaceutical marketing strategy and strategy tools
- Segmentation & Targeting
- Product Positioning
- The Marketing & Promotional Mix
- The role of Market Research
- How to structure a Marketing Plan
- Excellent Execution
Core competencies
- Have an understanding of all the key principles of marketing including SWOT analysis, targeting, segmentation, product positioning and other terminology
- Have an appreciation of the role of marketing within pharmaceuticals and the specificities of pharmaceutical marketing
- Understand what a good marketing strategy should look like and how marketers develop one, including understanding customers
- Have an understanding of how marketers develop a powerful implementation plan using the marketing mix and the link to strategy
Learning outcomes
It would be expected that after attendance at the “Pharmaceutical Marketing for non-Marketers” Core Module delegates would have an in-depth understanding of the principles of pharmaceutical marketing and the implementation of a practical Operational Plan.