core Modules
Module Dates
Module duration: 1 day

Book your place online or call on
01403 264898

19 April 2012

18 October 2012


Additional information
PM Society Member Cost: £770
(£924 inc. VAT)
Non-PM Society-Member Cost: £880
(£1056 inc. VAT)


Pharmaceutical Marketing for non-Marketers

“Pharmaceutical Marketing for non-Marketers” is a one-day marketing module especially designed for non-marketers (e.g. in the service sector, medical, regulatory, Medical Affairs, PR, sales and finance) who wish to develop a broad understanding of marketing principles and practice.


Topics covered
  • Introduction to Pharmaceutical Marketing
  • Overview of Pharmaceutical marketing strategy and strategy tools
  • Segmentation & Targeting
  • Product Positioning
  • The Marketing & Promotional Mix
  • The role of Market Research
  • How to structure a Marketing Plan
  • Excellent Execution

 

Core competencies
  • Have an understanding of all the key principles of marketing including SWOT analysis, targeting, segmentation, product positioning and other terminology
  • Have an appreciation of the role of marketing within pharmaceuticals and the specificities of pharmaceutical marketing
  • Understand what a good marketing strategy should look like and how marketers develop one, including understanding customers
  • Have an understanding of how marketers develop a powerful implementation plan using the marketing mix and the link to strategy

 

Learning outcomes

It would be expected that after attendance at the “Pharmaceutical Marketing for non-Marketers” Core Module delegates would have an in-depth understanding of the principles of pharmaceutical marketing and the implementation of a practical Operational Plan.