Effective Sales Forecasting

• The need for accurate sales forecasts
• Potential approaches to sales forecasting
• Strengths & Weaknesses of the different approaches
• Opportunity-based forecasting
• Scenario Planning
• Hands-on forecasting practice

• Have an understanding of when and why there is a need to produce a forecast
• What makes it a good forecast
• Develop a practical understanding of the processes that need to be implemented to produce sound market-based forecasting
• How to employ Scenario Modelling to improve the effectiveness of the sales forecast
• The ability to check the viability of the forecast

It would be expected that after attendance at the “Effective Sales Forecasting” Module delegates would have a clear understanding of the principles and processes that enable the production of effective and actionable sales and market forecasts.