16 March 2010
12 November 2010
PM Society Member Cost: £770
(£904.75 inc. VAT)
Non-PM Society-Member Cost: £880
(£1034 inc. VAT)
Strategy Masterclass
“Strategy Masterclass” is a one-day module, that is complementary to the three-day “Essentials of Marketing” Core Module, at which marketing strategy is covered but in less detail. Because of the complexity and breadth of the subject it warrants its own dedicated module and is designed to provide the delegates with a greater in-depth knowledge of this key subject area.
Topics covered
- The development and use of Vision in organisations
- The interface between organisational and marketing strategy
- Role of marketing strategy
- Core elements of marketing strategy
- Strategy development tools
- The importance of customer and market understanding
- Differentiation and the single-minded proposition
- Segmentation and how to optimise customer focus
- Strategy validation
- Long-range planning
- Excellent execution
Core competencies
- Have an in-depth understanding of the role of marketing strategy
- Be skilled in the application of key strategic tools
- Be able to identify a strong differential positioning & strategy
- Understand the role and power of segmentation
- Be able to drive successful strategy implementation
Learning outcomes
It would be expected that after attendance at the “Strategy Masterclass” Module delegates would be able to develop a powerful marketing strategy and successfully drive its implementation.