The PriMe Programme offers flexible training using a modular approach designed to meet the needs of a wide range of delegates. Depending on their level of experience or desire to specialise in particular subject areas, delegates can choose the PriMe Modules that suit them best. PriMe offers a number of Core, Specialist, Advanced and Leadership modules to address these specific needs.

Each module combines plenary sessions and case study-based workshops to ensure that sessions are interactive and engaging.

There are two types of Core Modules designed to provide a grounding in the principles and practices of marketing for delegates about to begin or already working in marketing (“Essentials of Pharmaceutical Marketing”) or individuals working in associated roles (“Pharmaceutical Marketing for Non Marketers”).

Designed for:
Essentials of Pharmaceutical Marketing: Newly appointed or aspiring marketers within both the manufacturing and agency /service sectors of the pharmaceutical industry

Pharmaceutical Marketing for non-Marketers: Delegates from the service sector, medical/regulatory personnel, finance, sales, medical affairs, individuals who interact with the operational marketing team.

Module Name	Duration	Running on
Essentials of Pharmaceutical Marketing	3 days	9 - 11 June 2010 6 - 8 October 2010
Pharmaceutical Marketing for non-Marketers	1 day	27 April 2010 19 October 2010

These half-day or one-day modules have been developed to complement the Core Modules and aim to provide more in-depth training in specific skills pivotal to the marketing role. Please note that attendance of the Core Modules is not a pre-requisite to take part in the Specialist Modules.

Designed for:

• New marketers - to complement the Core Module
• Experienced marketers - to consolidate knowledge in specific areas

To provide more in-depth knowledge in:

Module Name	Duration	Running on
Understanding the Competition	½ day	5 May 2010 21 October 2010
Market Research Essentials	1 day	6 May 2010 22 October 2010
Financial Management in Marketing	1 day	New dates to be announced
Effective Sales Forecasting	1 day	29 April 2010 18 October 2010
Understanding & Working with the NHS	1 day	28 April 2010 20 October 2010

These one-day or two-day modules have been specifically designed for more experienced marketers and have a more strategic level focus to other modules within the PriMe offering. They support marketers who wish to develop particular expertise in the following subject areas:

Designed for:
Experienced marketers - to build expertise

Module Name	Duration	Running on
Portfolio Management	1 day	21 July 2010 11 November 2010
Strategy Masterclass	1 day	16 March 2010 12 November 2010
Global & Local Brand Optimisation	1 day	22 March 2010 4 November 2010
European Marketing Management	2 days	28 - 29 October 2010
Market Mapping & Segmentation	1 day	15 October 2010

These one-day or two-day modules are specifically designed for more senior marketers whose focus is moving towards leadership and away from purely functional considerations and wish to develop their leadership expertise in the following subject areas:

Designed for:
Experienced marketers - to build leadership skills

Module Name	Duration	Running on
Leadership Essentials	2 days	13 - 14 April 2010 16 - 17 November 2010
Developing Successful Partnerships	1 day	21 April 2010 24 November 2010
Effective Matrix Management	1 day	20 April 2010 23 November 2010