The PriMe Programme offers flexible training using a modular approach designed to meet the needs of a wide range of delegates. Depending on their level of experience or desire to specialise in particular subject areas, delegates can choose the PriMe Modules that suit them best. PriMe offers a number of Core, Specialist, Advanced and Leadership modules to address these specific needs.

Each module combines plenary sessions and case study-based workshops to ensure that sessions are interactive and engaging.

There are two types of Core Modules designed to provide a grounding in the principles and practices of marketing for delegates about to begin or already working in marketing (“Essentials of Pharmaceutical Marketing”) or individuals working in associated roles (“Pharmaceutical Marketing for Non Marketers”).

Designed for:
Essentials of Pharmaceutical Marketing: Newly appointed or aspiring marketers within both the manufacturing and agency /service sectors of the pharmaceutical industry

Pharmaceutical Marketing for non-Marketers: Delegates from the service sector, medical/regulatory personnel, finance, sales, medical affairs, individuals who interact with the operational marketing team.

Module Name	Duration	Running on
Essentials of Pharmaceutical Marketing	3 days	28 - 30 March 2012 20 - 22 June 2012 8 - 10 October 2012
Pharmaceutical Marketing for non-Marketers	1 day	19 April 2012 18 October 2012

These half-day or one-day modules have been developed to complement the Core Modules and aim to provide more in-depth training in specific skills pivotal to the marketing role. Please note that attendance of the Core Modules is not a pre-requisite to take part in the Specialist Modules.

Designed for:

• New marketers - to complement the Core Module
• Experienced marketers - to consolidate knowledge in specific areas

To provide more in-depth knowledge in:

Module Name	Duration	Running on
Effective Sales Forecasting	1 day	24 April 2012 16 October 2012
Engaging with the NHS	1 day	New dates to be announced
Market Research Essentials	1 day	8 October 2012
Unlocking the Code	2 days	New dates to be announced

These one-day or two-day modules have been specifically designed for more experienced marketers and have a more strategic level focus to other modules within the PriMe offering. They support marketers who wish to develop particular expertise in the following subject areas:

Designed for:
Experienced marketers - to build expertise

Module Name	Duration	Running on
European Marketing Management	2 days	19 - 20 March 2012 30 - 31 October 2012
Global & Local Brand Optimisation	1 day	22 March 2012 1 November 2012
Market Mapping & Segmentation	1 day	28 March 2012 11 October 2012
Portfolio Management	1 day	14 March 2012 12 November 2012
Strategy Masterclass	1 day	15 March 2012 13 November 2012

These one-day or two-day modules are specifically designed for more senior marketers whose focus is moving towards leadership and away from purely functional considerations and wish to develop their leadership expertise in the following subject areas:

Designed for:
Experienced marketers - to build leadership skills

Module Name	Duration	Running on
Developing Successful Partnerships	1 day	New dates to be announced
Effective Matrix Management	1 day	New dates to be announced
Leadership Essentials	2 days	New dates to be announced